The American Film Market is planning a return to an in-person market in Santa Monica this year.
“I want to let you know that plans are well underway for an in-person AFM this year, taking place November 2-7. California has fully reopened and we are optimistic that the travel restrictions still in place will be lifted soon.“, wrote AFM managing director Jonathan Wolfin in an email to industry executives. “We are looking forward to welcoming you back to Santa Monica to reunite with the global film community, discover the newest films and projects, and connect and collaborate face-to-face with valued partners and new connections. Stay tuned for updates in mid-July on our plans and how you can make the most of AFM 2021.”
Like most film industry events in 2020, AFM was forced to go online-only due to the coronavirus pandemic.
Its 2020 edition spanned 82 countries and 45 U.S. states, more countries than any AFM in the last decade. Exhibitor participation rose to an all-time high of 571 registered companies from nearly 50 countries, with the largest number of exhibitors after the United States coming from Italy, the United Kingdom, Russia, Germany, France, Canada, and the Republic of (South) Korea. The world’s Buyers were also in attendance with 1,468 Buyers from 66 countries with the largest number coming from the United States, followed by Japan, the United Kingdom, Republic of (South) Korea, Spain, Germany, Italy, France, and Canada. Buyers from the world’s leading digital platforms were also in attendance.